Sunday 15 February 2009

My Top 7 Essential Twitter Tools

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Unless you've been hiding under a rock, you have probably heard something about the new microblogging platform, Twitter, and how Twitter has taken the online marketing world by storm. The phenomenon has even spawned a new lingo, with new your new tweeps (followers) tweeting (making posts) you and discussing the state of the Twitterverse (you get the idea here).

While Twitter is pretty easy to use, there's an overwhelming amount of tools, plug-ins and applications being developed to support it. I ran across one blog that listed over 100. How can you determine which ones will best support you in your use of Twitter?

I've tried to sort though all of the junk, and come up with my 7 essential Twitter tools:

1. TwitterFox. This is actually a Firefox browser plug-in that permits you to keep up with your tweets and any direct (private) messages that come your way. Tweetdeck and Twhirl similarly help your manage your tweets and tweeps and have gotten rave reviews from users, but I prefer the simplicity of Twitterfox. All I have to do is check the Twitter logo in the lower right corner of any browser window to check my Tweets and to reply to any of them that I want.

2. TweetLater. The primary function of TweetLater.com is to permit die-hard Twitterers to stock up Tweets that can be scheduled to be posted over a period of time. However, the reason that I like it is that I can forward the emails about who is following me to my TweetLater email address, and my will automatically get a direct message from me. I just love it when I can automate my marketing tasks!

3. TwitterFeed. This service will enable you to feed your blog posts to your Twitter account. You can control the frequency with which Twitter displays your blog post, as well as the text used to preface your blog feed. I use "Blog update" to preface my posts.

4. TwitterSearch. This site offers a quick way to search what people are posting about particular topics or keywords in the twitterverse.

5. TweetBeep. This is the equivalent of Google Alerts for Twitter, which permits you to track mentions of your name, products, company, or anything else you want to track.

6. LoudTwitter. LoudTwitter is the bridge that posts your daily Tweets to your blog Your blog takes care about the archiving of your tweets along with your other posts, which give more context. After all, if you have a blog and a Twitter, your blog is probably the core place where you want to be found and tracked.

7. Png.fm. While technically not a Twitter tool, I quickly tired of manually updating my status settings at all of my social networking sites. So, I began using Ping.fm. When you update your status at Ping.fm, the service will automatically update your status on all of your social networking sites, like Twitter, Facebook, Plurk, Pownce, to name a few (there are 21 you can update). Depending on the number of networks you use, it will take you 10-50 minutes to connect your Ping.fm account to your various social network accounts. However, once everything is set up, you simply log into your Ping account, post your update (no more than 140 characters), and your status is automatically upgraded on all of your social networking profiles. I use this tool to post Tweets, but use Twitterfox to post my @ replies to my followers.

Even though Twitter initially seemed like a fad, it's not going away. Use these tools to maximize your use of Twitter and enhance your social networking!

Online Business Manager and Online Business Coach Donna Gunter helps independent service professionals learn how to automate their businesses, leverage their expertise on the Internet, and get more clients online. To claim your FREE gift, TurboCharge Your Online Marketing Toolkit, visit her site at OnlineBizU.com. Follow Donna on Twitter.

Friday 13 February 2009

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Twitter Marketing Tips - 3 Surprisingly Powerful Tips to Make Twitter Pay Off With No Costs Upfront

Twitter as a phenomenon has really caught on. Millions of people around the world are twittering away constantly - all in the space of 140 characters or less. While Twitter as a social networking tool is pretty useful, its business marketing potential has not really been realized. It is only now, with a lot many corporates turning to Twitter, to inform the common public about developments in their company, has its potential as a marketing platform been truly recognized. You too can leverage the power of Twitter as a marketing platform by following the Twitter marketing tips provided below.

Tip 1: Develop Followers

Over time, this will come naturally to you. The reason for that is simply because every "twitterer" (more commonly referred to as "tweeple" - "Tweeting People") tends to have his/her own list of followers who actively follow what the other person is up to. And every "twitterer" looks towards keeping others abreast about recent developments in their lives. You, as an Internet marketer, should also look towards developing such followers.

Tip 2: Promote Your Twitter Activity

If you happen to be on Twitter as a professional, corporate entity, it would do you wonders to inform those in your network about the same. Also, make sure that you provide instructions on how they could actually follow your Twitter activity. Do not assume that they would understand the process automatically.

Tip 3: Increase Your Twitter Network

Encourage everyone in your network, especially those connected with you at a professional level, to join you on Twitter. Talk to them about the immense benefits you are obtaining from being on Twitter, and how are getting to market both your business as well as yourself, so easily. The more people you are able to get on your network, the better it will be for you too as Tweeter too encourages "tweeple" to build and increase their communities.

Twitter Marketing can really be a breeze, if the above mentioned tips are followed well.

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